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Our Articles – the Workwise Way
This page provides access to a selection of our case study articles published in best practice journals such as Melcrum’s Strategic Communication Management.
Make It Personal [Simply-Communicate.com]
During a recession, employees distrust the corporate mouthpiece and turn to their line manger for interpretation. This article explains how to maximize the line manager’s communication role.
Employee Communication in an Unstable Economy Maintains Productivity [Healthcare Business Women’s Association]
Improving employee morale and key employee retention becomes a major concern for organizations following changes such as restructuring, downsizing and M&As. This article outlines our three step approach to improving employee morale.
Tough Times Demand More Talk [Return on Performance]
During tough times it is the natural inclination of leaders to huddle behind closed doors whereas the workforce need them to embrace an open, frank and honest communication policy. This article published in Return on Performance (the definitive voice of the North America incentive marketing industry) includes case studies from Sky West Airlines and El Paso Corp.
Delivering Effective Senior Leadership Communication [Melcrum]
Leadership visibility becomes an issue for many organizations when leaders time and availibility is limited. This article describes the communication channels created for leaders at GE Healthcare following a major change to create the perception of greater leadership visibility.
The 3 Step Strategy to Improving Employee Morale [Melcrum]
Restructuring and change are becoming the norm as organizations and employees adapt to the effects of the global downturn. This article published by Melcrum provides valuable lessons on how to improve morale during these tough times.
The Commando Approach to Management [Human Resources Magazine (UK)]
The acquisition of Wang by Dutch organization Getronics meant a new global brand had to quickly established. This article describes how Workwise Communication CEO Aniko Czinege took an interim role to develop and communicate the new internal brand within testing timescales.
Using Research to Improve Employee Morale Following Restructuring [Strategic Communication Management]
Lifting employee morale following downsizing and restructuring is a task that many organizations struggle to achieve. This article demonstrates how internal research can be used as a lever to shape the internal perception of the new organization and move employees more effectively through the change curve.
Building a Relationship with the CEO [Strategic Communication Management]
Success and failure for an internal communicator relies on access to the organizations leader. This article provides practical guidance on how to understand the CEO’s agenda to become valued counsel and involved in the early stages of strategic organizational planning.
Accelerating Employee Engagement Following a Merger and Acquisition [Strategic Communication Management]
This new global company had less than three months to launch a one new brand to replace more than 20 other brands across 44 countries. This article takes you through four steps to a global internal brand launch using internal communication and leadership visibility to accelerate employee engagement.
Taking Charge – Using Internal Communication to Keep Employees Engaged During Change [Strategic Communication Management]
A major organizational change usually means 12 months or more of unrest and lost productivity that is often impossible to turn around. This article shows how careful strategic planning and flawless implementation can shorten your down time and quickly lift morale.
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